When you’re a podcast creator, you tend to keep an eye on two things when tracking how well your podcast is doing; Ratings and reviews. Sometimes, you go to check out these things and you come to find that there just aren’t that many getting submitted. It can be a little disheartening. So we decided to show you a few things you can do to increase the amount of podcast reviews you get!
A strong call to action is a must for all podcast hosts/creators. Make sure that at the end of every episode in the Outro of the show, the host is pointing listeners in the direction of where they can go to rate the podcast and leave a review. You will also want to pop this into your show notes along with a link for the ratings and reviews page. This will encourage your listeners to go and leave nice comments about what they’ve heard.
You could even point your listeners in the direction of podcast review sites, like Podcast Review. This site allows people to email in full reviews and even essays about podcasts that they listen to so that other users can read through them and find a new podcast to listen to. This is a way of getting almost journalistic reviews for your podcast, like this one for Dylan Marron’s, Conversations With People Who Hate Me.
We would recommend doing this for certain periods of time rather than constantly, but it is an effective strategy to offer some kind of freebie to your listeners for leaving their podcast reviews. This could be an item of merchandise, a consultation call with you, personalised messages from the host/s, or even a free online course. If you wanted to, you could use this method for anniversaries and other milestones, where, for example, you offer the freebie for a period of 2 weeks and everyone who leaves a review and rating within those two weeks gets whatever the freebie is.
Trying to look at all of your reviews and ratings on iTunes can e a bit of a struggle. They separate it all by location, so if you are looking at the UK version of iTunes, you will only see the reviews and ratings from the UK, but you could be missing out on reviews from lots of different countries. Luckily, there are websites dedicated to bringing all of your reviews from different countries together in one easy-to-view page, like My Podcast Reviews. This saves you the time of scouring through loads of countries iTunes pages and puts them all in one place for you to look through.
By using all of these tips, you’ll be able to increase the amount of podcast reviews you get easily. You’ll also be able to keep track of them all easily in one place.
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