Exciting news! You can now submit your podcasts to Google Podcasts! This is fantastic for podcasters because it means a new directory is available to get your shows discovered by listeners. In this guide, we’ll show you how you can make sure that your podcast is up and running on Google Podcasts.
Where Do I Start?
Firstly, check that your podcast isn’t already in Google Podcasts. Using Google's Direct Link Generator, you can check if it's been added.
To be able to submit your podcast to Google Podcasts, you must do the following first:
- Run your own website.
- Add a valid RSS feed on your website which links to your podcast - more info here.
- In the RSS feed, link to your website.
- The RSS feed must contain at least one episode.
- Your homepage, RSS feed, and non-blocked audio files must be viewable to Googlebot via robots.txt - more info here.
How to Submit to Google Podcasts
In order to submit to Google Podcasts, you’ll need to add two lines of code into your website and your RSS feed as mentioned above.
1. Link from Your Website to Your RSS Feed
The first one needs to go on your homepage. This will link from your homepage to your podcast's RSS feed. You will need to insert this code below in your website's code - just update title and href:
<link type="application/rss+xml" rel="alternate" title="Example Podcast" href="https://www.examplepodcast.com/rss"/>
2. Link from Your RSS Feed to Your Website
After that, you’ll need to add a line of code into your RSS feed that links back to your website. Effectively, it's a way to validate both your site and podcasts. Add this line of code at the top of your RSS feed with your site's URL:
When Your Podcast Gets Listed
The only thing left to do is wait. There’s no official submission method, so making sure Google can pick up and recognise your podcast easily is the best way to get it on the app. Sometimes this can take a few days, sometimes a few weeks, it just depends on how long it takes for Google’s bot to find your podcast.
To speed things up a bit, you could manually submit the page to Google as well by going here.