Turn Your Podcast Into a Sponsor Magnet

Wallet looking a bit bare? Magnetise your podcast and attract plenty of sponsors with these handy hints!

Read Article

Sponsorships are an age old, extremely effective way of making money from your podcast. We’ve got a few ways that you can make your podcast even more attractive to potential sponsors!

But I Don’t Have a Podcast?

Firstly, why on earth not?! Podcasts can really benefit businesses, especially with advertising. If you have adverts on your website currently, either as banners or pop ups, you’ll know that it can get quite annoying for people visiting your site! So what are you meant to do?

Well podcasts can actually help with that! You can put advertisements into your podcast in little ad breaks, meaning you can afford to keep your website relatively advert free! Also, by having a podcast, your business or hobby will reach a whole new audience, growing your business further than ever before!

Get Your Podcast Started Today!

Download your free Podcast Blueprint showing you plenty of tips and tricks to get started!

Thanks for subscribing!

We've just sent you an email, please follow the instructions to confirm your details.

It’s a Numbers Game 🔢

The long and short of attracting sponsors is, you need downloads. You need a steady amount of people to be downloading and listening to your podcast, this is usually at least 1000. You need to be able to show a possible sponsor that by sponsoring your podcast, their brand will reach a larger portion of their target audience!

Get Some Guests

Guests are pretty fantastic anyway, but there’s another reason apart from them just being the cool people that agreed to come on your show! They will have a whole base of followers and contacts as well, so make sure you ask them to share the episode they appeared in with their audience too. That way, your podcast gets out to even more people than before!

Personality is KEY! 🤩

Make sure that when you present your podcast, it’s not dry and boring. Sponsors are looking for someone who will make their brand sound appealing and worth checking out! Also, having personality is what helps your audience build a connection with you and start to trust you. By building this trusting relationship with your audience, your audience is more likely to buy into any sponsors products because it’s you who’s recommending them!

Take the Pitch to Them!

In order to find sponsors for your podcast, you have to go out into the big wide world of the internet and start hunting. Approach companies that sell something or offer a service that has some relation to your podcast content, then send them an email saying how great a fit a sponsored advert for their product/service would be on your podcast! Take an afternoon a month to fire out a few of these emails to different companies and see what you get!

But How Much Should I Charge?

This question is tough, but as a general rule of thumb, start off low and then increase your prices as time goes on and the ads become more successful. Don’t be afraid of selling yourself short, because you can always increase your pricing later if you feel what you’re charging is too low. Midroll actually have a really handy calculator for working out roughly what you should be charging, which you can find here.

By now, you should have a pretty good idea on how to make your podcast more appealing to sponsorships. All that’s left to say in that case is, go get ‘em! If you still feel like you need some extra help and guidance (and there’s no shame in that!) why not check out our free Podcast Blueprint for extra tips and tricks on getting started! Or you can send us an email at [email protected], and we’d be happy to help!

Join the conversation

Recommended Articles:

Sign up for our newsletter

Want the latest news, tech tutorials, and marketing guides? Join our newsletter, your resource for everything you need to know to run your own podcast.


Thanks for subscribing!

We've just sent you an email, please follow the instructions to confirm your details.