Katy Leeson was promoted to Managing Director of Social Chain, one of the fastest growing marketing agencies in the world, after just six months at the company. And shortly after taking on that role, she launched her own podcast.

I Shouldn’t Say This, But is a weekly podcast which explores the latest headlines from the marketing world. But each episode also offers a unique insight into how Katy handles the realities of leadership in a predominantly male role.

Since launching, the podcast has gone from strength to strength and was even featured in the New & Noteworthy category on Apple Podcasts. Based on this success, Katy also gave one of the keynote talks at the first ever Pods Up North event in Manchester last year.

In this interview James Deeney speaks with Katy about how podcasting has helped her feel more comfortable in her role at the head of Social Chain. They discuss:

  • 01:45 - Katy's promotion and her struggle with Imposter Syndrome
  • 04:30 - The origins of I Shouldn't Say This, But
  • 06:00 - How podcasting helped Katy deal with Imposter Syndrome 
  • 07:30 - Getting into the New & Noteworthy category on Apple Podcasts 
  • 09:45 - Katy's weekly routine for planning new episodes 
  • 12:00 - The importance of refining your show based on listener feedback
  • 12:45 - Advice for businesses thinking about podcasting
  • 14:30 - How to connect with your audience on an emotional level 
  • 17:00 - Dealing with negative responses to your content 
  • 19:00 - Tailoring a social media strategy that fits your podcasting goals 

Selected Links From the Episode 

Connect with Katy: Twitter | Instagram | LinkedIn | Website | Podcast 

Using video snippets to engage podcast listeners on social media 

Guardian article on the growth of Social Chain: Inside Britain's meme factory 

Katy's Imposter Syndrome Blog Series on LinkedIn

Katy's producer and co-host Doddz: Twitter | Instagram | Website 

Pods Up North 2019 Event Recap 

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