Harry Morton is the founder and lead producer at Lower Street, a podcast production agency specialising in creating shows for brands.

The ongoing podcast boom is like the blogging revolution - but faster. The businesses and brands that get into the space early have a distinct advantage.

But as more businesses rush to get into audio, it’s giving rise to lots of slapdash, half-baked productions nobody actually wants to listen to. A 40 minute episode detailing all the ins and outs of a new product feature? No thanks.

Harry and his team are experts in working with businesses to create compelling audio that also delivers a measurable return on investment. In this interview Harry talks to James Deeney about some of the key considerations businesses should keep in mind before launching their own podcast. They discuss:

  • 02:15 - Harry’s career background and journey so far
  • 09:25 - How Lower Street work with clients on production
  • 12:30 - How brands can produce a compelling narrative style podcast
  • 21:19 - Why quality content is always king in podcasting
  • 22:45 - Creating a quality daily podcast as efficiently as possible
  • 33:11 - Harry’s gold-standard branded podcast examples
  • 35:30 - Using podcasting to build new business relationships
  • 40:30 - The growing importance of Spotify as a listening destination

Selected Links From The Episode

Connect with Harry: Twitter | Website

WFH Daily, Lower Street

The Ricky Gervais Show

How I Built This with Guy Raz, NPR

IRL - Online Life Is Real Life, Firefox

Hypnopolis, BMW

Without Fail, Gimlet Media

Technology Untangled, Hewlett Packard Enterprise 

The Sauce, McDonalds

Joe Rogan Moves Onto Spotify

Spotify Resources for Podcasters

Join the conversation

Recommended Articles:

Podcasting news and insights. Direct to your inbox 🤩

Want the latest news, tech tutorials, and marketing guides? Join our newsletter, your resource for everything you need to know to run your own podcast.

Thanks for subscribing!

We've just sent you an email, please follow the instructions to confirm your details.