Reach new listeners that would otherwise miss out on your podcast. Automatically transcribe audio into text, ideal for crafting blog posts, social media content, or improve your website's search engine optimisation (SEO) for better ranking.
Why You Should be Repurposing Audio into Text
Publishing episodes is often seen as the final step, but there's more you can get out of your podcast to reach beyond your normal listeners. Transcriptions are great for getting the most out of existing content. Save time by repurposing your shows into other mediums to attract an audience you'd otherwise miss out on:
- Blog Posts: Turn entire shows into articles for those that want to catch up with your latest episodes at their own pace.
- Social Media: Give listeners a taste of your show by sharing quotes straight from your podcast on Twitter, Instagram, and Facebook.
- Show Notes: Offer a map to listeners that want to skip ahead and find their favourite part with show notes.
- Website Optimisation: Improve your discoverability by making your transcripts available on your site.
Search engines like Google can crawl text more easily than audio. Articles and shows notes increase your chances of being found in search results. Content is also more accessible for those with hearing difficulties. Essentially, when you automatically transcribe audio into text it's a better way for you to get more out of your content.
Everybody Transcribes (Yes, Even Big Podcasters)
Podcasters, both big and small, have been successfully transcribing shows for years. Gimlet's Reply All podcast adds transcripts of every episode into their show notes. Apart from being easy to slim through to find specific content, search engines like Google rank podcasts better, which means more listeners.
How to Transcribe Audio into Text
Transcribe your episodes by logging into your Podcast.co account. Choose an episode and click the 3 dots next to the episode, then Transcription. This will open up the Transcription window.
Choose the language which best represents the content of your episode. Usually, this is the language of the main speaker:
- Gulf Arabic (ar-AE)
- Modern Standard Arabic (ar-SA)
- Chinese Mandarin - Mainland (zh-CN)
- Dutch (nl-NL)
- Australian English (en-AU)
- British English (en-GB)
- Indian English (en-IN)
- Irish English (en-IE)
- Scottish English (en-AB)
- US English (en-US)
- Welsh English (en-WL)
- Spanish (es-ES)
- US Spanish (es-US)
- French (fr-FR)
- Canadian French (fr-CA)
- Farsi (fa-IR)
- German (de-DE)
- Swiss German (de-CH)
- Hebrew (he-IL)
- Indian Hindi (hi-IN)
- Indonesian (id-ID)
- Italian (it-IT)
- Japanese (ja-JP)
- Korean (ko-KR)
- Malay (ms-MY)
- Portuguese (pt-PT)
- Brazilian Portuguese (pt-BR)
- Russian (ru-RU)
- Tamil (ta-IN)
- Telugu (te-IN)
- Turkish (tr-TR)
Please be aware, if your language isn't listed then we don't recommend using automatic transcriptions. If it is, choose your language and click Continue.
Transcription in Progress
A black bar will appear letting you know the process has started and to check back later. Depending on how long your episode is, this can take a while so go grab a coffee.
Copy or Download Your Transcript
When you're back, refresh the page and click the 3 dots next to the episode again, and finally Transcription. Once finished, your full transcription will be available. You can then use the buttons to Copy or Download the entire text.
Transcriptions can seem overwhelmingly long. Split out your entire log using Timestamps.
For the most part, transcripts translate your audio into text quite well, but are not always 100% accurate. Spend time ironing out mistakes if you plan on using the entire transcription. See for yourself how the first 15 seconds compare against the full podcast below 👇
Turn Quotes into Viral Social Posts
New listeners might not be able to find your podcast. Instead, bring the conversation to them. Turn short, snappy quotes into snackable content. At Podcast.co we help clients like Kerfuffle record, edit, and distribute shows. Transcripts are converted into shareable posts for Twitter, Facebook, and Instagram like this:
Your episode's transcription has a treasure trove of shareable content. Listeners that would otherwise miss out get to catch glimpses of your show. With enough exposure, social media quotes entice otherwise hesitant new listeners to check out the full episode.