Recently, Spotify launched a dedicated place for people to listen to their favourite podcast. As Spotify has over 159 million users, it’s safe to say that if your podcast isn’t on there then you’re missing out (BIG TIME)!
If you’re thinking about starting a podcast or you’ve been doing it for a while, then Spotify is a no-brainer. Increase your podcast’s discoverability and really drive traffic to your episodes by adding your podcast to Spotify!
Step 1. Hosting Your Podcast 🏠
Make sure you have uploaded your podcast to a hosting site, like Podcast.co, for example. Different hosting platforms will offer different ways to submit your podcast to Spotify, usually by clicking a button, or filling in a form, then the hosting site will deal with getting your podcast on Spotify, so you don't have to.
Step 2. Check Your Audio Format 🎵🎶
Make sure your track is in an MP3 format and that the bitrate of the audio is between 96kbps and 320kbps.
Step 3. File Size 📁
Each episode needs to be under 200MB. That’s approximately 83 minutes at 320kbps or 200+ minutes at 128kbps.
Step 4. Artwork
Your artwork must be square (1:1), at a high resolution (meaning no pixelated images), and be either in a JPG or PNG file format.
Step 5. Podcast Feed
In your feed any special characters, like an ampersand (&), must be HTML encoded, e.g. ‘amp;’. HTML tags like ‘<p>’ or ‘<bold>’ will be automatically removed.
Step 6. Title Length
Titles shouldn’t exceed 20 characters. Anything more will be cut off in an ellipsis, so keep it brief and summaries your main focus point.
Step 7. Podcast Feed Requirements
All podcast feeds must have a title, image, and at least one episode to be accepted by Spotify.
Step 8. Copyrighted Content ©
Spotify doesn’t like copyrighted content, so make sure your podcast feed has original content and doesn’t lean too heavily on copyrighted materials like tracks or audio clips of other podcasts.
Step 9. Spotify Approval
Once submitted to Spotify, all there is to do is wait for approval. This varies and can take anything from around a few hours up to 5 working days. Spotify will notify you once approved or disapproved.
Step 10. Podcast Stats 📈
The last thing worth mentioning is that Spotify doesn’t tell you your stats directly. You will have to get your stats from your podcast host instead. Most platforms let you know where listeners have downloaded your podcast.
Once you’ve done all these steps you will have successfully added your podcast to Spotify. 10% of podcast listeners use Spotify to listen to podcasts so you can expect your reach to be improved and your podcast’s popularity to grow.